All You Need To Know About Creative Jewellery Photography

Unless you are or have been actively involved in the design, advertising or marketing industry, the likelihood of you having needed the services of a commercial photographer before are fairly slim. In fact, the first and last time many people have contact with a professional photographer is when they get married. Unfamiliarity often breeds fear and many people wrongly feel inadequately equipped to make decisions based around creative issues. The simple fact of the matter is that pretty much anyone in this modern day and age can tell good from bad imagery. You don't need to be an art critic or high flying advertising executive to make well-informed decisions on what makes a great or bad photograph. We are all, in the western world at least, bombarded with imagery everywhere we go twenty-four hours of every day.

This constant exposure and saturation of visual stimuli have given all of us an innate, almost unconscious understanding of both basic aesthetics and technical quality. You just need to have the confidence to use this understanding. The chances are that by simply recognizing that your business deserves the services of a professional photographer, as opposed to amateur snapshots, already suggests to me that you are expressing this understanding. If you are the owner of a large national or multinational company, you will either have your own in-house marketing/design department or outsource your creative work to a specialist advertising or design agency. Top end advertising photographers may charge many thousands per day just for their shoot fee, but do you really need that big name photographer? Chances are that you simply require a handful of good quality shots and not ones that exhibit the height of photography styling. Be realistic about what you need the photographer for and then set your budget accordingly. If you don't know how to work out a budget then contact a few local commercial photographers and ask them for a quote. Most will be more than happy to do this and it in no way obliges you to use their services. What kind of photographer you need depends entirely on the kind of photography you require.

Sounds obvious but don't book a wedding photographer to shoot a product shot, unless of course, they can demonstrate that they are fully competent to do so. Try to stick with photographers who are used to working within a commercial environment and if you need product photography to hire a photographer who shoots a lot of studio-based still life etc. Many photographers will happily shoot a selection of photographic genres but most will admit to having his or her own specialism that they feel most comfortable with. The photography portfolio has always been the best representation of any photographer, both showing their individual style and their technical abilities in one big hit. In fact, you should be able to tell just about everything you need to know about a photographer just by studying a few examples of their recent work. The final issue that might make or break your decision whether or not to book a certain photographer in them. You don't have to become best friends and strike up a life long relationship but it's always good to actually get on with any professional colleague. The only way you can judge this is to at the very least speak with them on the phone, always encourage physically meeting a photographer if you are about to potentially invest a significant amount of time or money in them.